Political email & fundraising

Why video is becoming a must-have for political email campaigns

A quick overview of how video is improving fundraising, outreach, and voter engagement, and how you can start using it immediately.

Video is quickly becoming one of the most effective tools in political email campaigns.

Whether you're focused on fundraising, voter outreach, or candidate messaging, video in email helps you connect faster, and more effectively, than text alone.

Use cases

How campaigns are using video in email

  • Drive more donations with personalized video messaging
  • Improve Get-Out-The-Vote (GOTV) engagement
  • Deliver clearer candidate messaging
  • Increase survey participation and responses
  • Stand out in crowded inboxes
Why it works

Why video in email works

95%

of a message is retained in video, vs. 10% in text

~60%

average open rate for video-driven campaigns, vs. ~22.8% typical

38%

click-through rate, vs. ~3.7% for typical email

15x

more likely to watch a video on mobile than to read equivalent text

Want to see how this could work for your campaign?

We'll walk you through how video in email fits your fundraising, outreach, or GOTV goals.

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